Client Success Stories

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Real World Success Story #1

Objective:

To change the image of the company through it’s print media and marketing material. The company wanted to show their new and existing clients that they have modernized their image to accommodate the changing world.

Strategy & Execution:

Their existing print media was using processes and materials that dated back to the 70’s-80’s. By modifying their logo and updating the materials, the company would project an image that was more “fresh” and “modern”. Also, by eliminating multiple vendors and using just one, there was more consistency in the office stationary and marketing material.

Results:

The change was instantly recognized by new and existing clients. This allowed the company to enter more markets that were normally not touched. The company felt more confident that people were not classifying their company as “old fashion”.To increase sales of the firm’s proprietary mutual fund through the broker network.

Real World Success Story #2

Objective:

A corporate promotional products business had an older model delivery van with body damage. The company wanted to update the look of the van and promote the company.

Strategy & Execution:

The van was wrapped with a one-color wrap with telephone number and website address for $750.00. The driver was given personalized cards and company ball caps for people who stopped him and enquired about the business.

Results:

The company generated $20,000 of sales first year from direct contact with the driver. In addition, the advertising exposure was excellent with customers telling sales reps they had noticed the van throughout town. The company has since upgrading the vehicle wraps to full colour with excellent results.